Amazon Android App Store vs. Apple iTunes Store – A SWOT Analysis

The Apple iTunes App store is an exclusive service for iPhone, iPad, and iPod users allowing them to download games, applications Podcasts and eBooks directly to their iOS devices. Applications are priced on demand of the developer. The average price of applications on the iTunes store is $2.5. There were a total of 515,132 apps on the iTunes store as of May 2011.

The recent release of the Amazon Android App store has shaken things in the mobile app industry. With possibly no other competitor but Google and Apple, Amazon have cashed in at the right time. The store currently offers users an astonishing 3,800 app with more being added everyday. All software is given an expert review and customers have a chance to sample applications via Flash interface before they can buy it. The Amazon Android app store also offers a free app of the day as a promotion tactic.

Apple iTunes Store SWOT Analysis

Strengths

  • iTunes Store has a wide range of applications to download from
  • Apps can be easily downloaded anytime & anywhere small price tags
  • There is a large collection of free apps

Weaknesses

  • Games rather than applications and eBooks have been the top performers on iTunes Store
  • The iOS platform is highly dependant on 3rd party developer apps

Opportunities

  • Professional development companies are now entering the market
  • Apple Inc. is developing major devices like the iPad and iMacs

Threats

  • There is cutthroat competition amongst software vendors and device manufacturers
  • Lack of useful application delays progress, especially for business

Amazon Android Apps Store SWOT Analysis

Strengths

  • Amazon is a leading brand name, the Amazon App store can benefit from the brand loyalty and brand awareness
  • A large consumer base of over 30 million people
  • Excellent Customer Relationship Management an ability to record buyer behavior
  • Expert & User reviews to encourage sales
  • The ability to test apps before actually buying

Weaknesses

  • There is a risk of weakening the Amazon brand image by associating with something unrelated to books
  • Apps are only executable on Android mobile phones
  • Apps may be priced higher since developers suggest price

Opportunities

  • There is great opportunity to partner with professional developers like Zynga and Rovio
  • Amazon can contract developers to develop apps strictly for their Android Apps venture
  • If Amazon can delight their customers with more innovative and useful apps they can gain high consumer loyalty
  • Amazon similar to Google can partner with mobile manufacturers to have preinstalled Amazon App Store shortcuts

Threats

  • There is high competition from iTunes Store & Google Android Market
  • There is competition from other companies like Verizon and Vodafone
  • There is a small market that uses Android mobile devices

Although they have started off with fewer software, but some of the features presented by the Amazon Android App Store are simply brilliant. There is probably a competition war on the horizon. The Apple store is only full of dedicated software for iOS devices rather than for all Android phones. This limits them to an iOS only market. This is though where App Stores like that of Amazon are strong. The Amazon App store has very tough competition from the Google App Market, so they should be more concerned about developments from Google rather than worrying about iTunes.

 

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