As the internet is becoming available to everyone, people are getting more enthusiastic to share how they feel about something. The internet has also become a repository for research and information. The act of publishing content online, for any purpose, is known as Social Publishing.
Role of Social Media
Humans have an inherent curiosity to know about things and to share it with others. With the common use of the internet, this sharing of views and knowledge has become widespread. Social media has played a significant role in boosting this practice. With free access to social media websites, every common person has become a social publisher.
Social publishing has also proved to be an effective tool for marketing. By posting useful information, companies build a reputable image among people and obtain the position of a reliable source in their niche. Once they have found a credible position in their niche, they can advertise their products directly and people won’t hesitate to buy them.
The following social media platforms have significant potential to reach people and usually receive a large number of visitors:
Forums are the most common platforms which people use to get answers to their problems. These are powerful social publishing websites and large repositories for information. People post their questions which are answered by other people. Gradually, the website becomes a resource, covering different topics.
A journal is a credible platform for scholarly articles and research. This information is mostly posted by researchers, professors and scholars who have actually conducted research in a particular subject. Not everyone is allowed to post on these websites and the information is regulated by a research center or a governmental agency.
An informative website is a good place to find desired topics. Web content is written for a number of reasons; some people want to become a leading authority in a particular niche so that they can later sell their product. Some people just require visitors on their website as they are earning from different ad campaigns. A huge percentage of websites are explicit online stores and they usually do not contribute to social publishing.
Facebook, YouTube and Similar Media
Facebook users have increased exponentially in the last few years. It’s a community platform to share information and opinions with peers. YouTube is a very popular video sharing website serving a similar purpose. These forms of social media have become very powerful in recent years and have influenced/stimulated many people and events.
Social Publishing for a Reason – An Outlook
Forums and blogs started out really well in that they were used to discuss topics and mutually find solutions. However, social publishing has gone awry from its main objective; to offer true, helpful information. Today, most of the online content comes from marketing companies which is often manipulated. Information is often fabricated to serve one, single reason; money-making. Marketing strategies such as Search Engine Optimization has thrown a huge amount of useless content on the internet. These inadequacies have created a negative image about social publishing and have reduced credibility of online content.
Social media platforms such as Facebook, YouTube and Twitter etc. focus more on individual activities and entertainment than on useful discussions. Again, companies are using these tools for marketing and the media is stuffed with fabricated information. It is therefore advisable to read online content critically and only refer to credible sources for accurate information.